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PARK PLACE HOTEL & Conference Center


Lilly-Traverse City will be held at the elegant

Park Place Hotel, which sits in the heart of Traverse City.

The Park Place is within walking distance of unsurpassed

beaches, a variety of unique shops, restaurants, attractions,

and nightlife - and just minutes from world-class entertainment,

casinos, wineries, and outdoor recreational opportunities of all kinds.

A complimentary airport shuttle is available to and from Cherry

Capital Airport.

Park Place Hotel & Conference Center

300 East State Street
Traverse City, MI 49684
Phone: 231-946-5000

To book your hotel room with the conference rates,
reservations must be made by calling: (231) 946-5000 ex. 9
and requesting to book in the Lilly 2024 Conference Room Block.

An online booking link for 2024 Lilly Conference will be provided by March 1st, 2024.

The 2024 hotel group rate at the Park Place Hotel is $154.95 per night, with Friday night stay priced at $199.95.

Park Place: This hotel offers free parking for all overnight hotel guests.


Parking Garage: The Larry C. Hardy Parking Garage is conveniently located across the street from the hotel (303 East State Street).

Rates: $1.00 per hour, daily maximum of $10.00.


Street Parking: Parking meters line the streets downtown and are enforceable Monday through Saturday, 8 a.m. to 6 p.m.

Rates: $1.00 an hour at 30 minute - 4 hour meters, $0.80 an hour for potential 5 - 8 hour meters, and $0.60 for meters > than 8 hours.

Need a different place to stay?

We've got options.

Off-site lodging

Hotel Indigo: FAQs

  • When can I arrive? Guaranteed check-in time is 3:00 PM, and check-out is at 11:00AM

  • What if I am a tax-exempt traveler? Please contact the sales department at (ask for Roz!). You'll be asked to provide your tax-exempt notice, a copy of the front and back of your credit card, and a copy of your ID prior to check-in.

  • What if I am having problems with my reservation? We're happy to help! If making your reservation by telephone, refer to the block discount for the 2024 Lilly Conference. If you are having difficulty online or with the main reservation line, please call 231-932-0500, press 2, and then press 3 to reach the sales member overseeing our group. 

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Hotel Indigo

Looking for a different vibe? Stay downtown in the

warehouse district at the Hotel Indigo.* 

Hotel Indigo

263 West Grandview Parkway

Traverse City, MI 49684

Phone: 231-932-0500


Distance to

Park Place: 0.6 miles

*This property requires Valet Parking ($15/night)

Guests can access their car via 24/7 valet service.

** If you are used to country crickets, ask for a room 

away from Front Street (call the desk when making

your reservation). If you prefer hearing the sounds of

nightlife or the buzz of a city waking for a busy day,

ask for a room facing Front Street. Either way, it's a

great experience in downtown Traverse City!

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Experience the City

Airbnb and VRBO

There are many great rental options in Traverse City through Airbnb, Vrbo, and similar travel apps! Rent a room, condo, or a whole house for the same price as a hotel room. If you are bringing a group of colleagues, this is a great cost-effective option.


Other Hotels in the Area



Delamar Traverse City

615 E Front Street (0.6 miles away)

Bayshore Resort
833 East Front Street (0.9 miles away)


Cambria Hotel Traverse City

255 Munson Ave (US-31) (1.7 miles away)

Best Western Plus
305 Munson Ave (US-31) (1.8 miles away)

Country Inn & Suites by Radisson
420 Munson Ave (US-31) (2 miles away)


Comfort Inn Traverse City

460 Munson Ave (US-31) (2.1 miles away)

Hampton Inn
1000 US 31 N (3.5 miles awa

Grand Beach Resort Hotel
1683 US 31 N (4 miles away)

GrandStay Hotel & Su
1614 US 31 North (4.2 miles away


Whether that’s window shopping the 150+ boutiques, galleries and cafes of downtown Traverse City, or hiking the glowing Sleeping Bear Dunes National Lakeshore, it’s not hard to get all your steps in northern Michigan. Especially this time of year, when calls us

one of America’s Top 10 Fall Foliage Destinations.

Restaurants: Try some of the many amazing downtown restaurants and you'll see it’s no wonder Traverse City was named one of the country’s Top Five Foodie Towns by Bon Appetit.


Wineries and more: Traverse City is home to 40+ wineries, as well as 16 microbreweries, brewpubs and craft brew taprooms and 3 small-batch vodkas and whiskeys distilleries.


Sleeping Bear Dunes: No matter the temperature, the Sleeping Bear Dunes are always a magnificent site to see with miles of sand beach, bluffs that tower 450’ above Lake Michigan, lush forests, clear inland lakes, unique flora and fauna.

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