Lilly-Traverse City will be held at the elegant Park Place Hotel, which sits in the heart of Traverse City. The Park Place is within walking distance of unsurpassed beaches, a variety of unique shops, restaurants, attractions and nightlife — and just minutes from world class entertainment, casinos, wineries, and outdoor recreational opportunities of all kinds. A complimentary airport shuttle is available to and from the Cherry Capital Airport.


Park Place Hotel

300 East State Street
Traverse City, MI 49684
Phone: 231-946-5000


Room Rates



To receive discounted room rates, participant must call the Park Place for reservations
231-946-5000 and request the Lilly Conference 2020 room block. Please note that neither
the toll free number nor the  Park Place website has access to the group discount information.  
Reservations must be made by September 14th, 2020.



Considering bringing your family? We have negotiated discounted rates with the Great Wolf Lodge for Lilly participants. Let the family play in the water park while you attend sessions and meet back up with them for dinner downtown. We will also be raffling off 2 magiquest wands for participants staying at Great Wolf Lodge.

Great Wolf Lodge

3575 N US Highway 31 S 

Traverse City, MI 49684

Phone: 2231-941-3600

Rates: $159/night for a family suite

+ Reduced resort fee of $9.99/day

Group Rate code: 2010LILLY

To receive the reduced rates, click here Lilly Conference Online Reservations.


Distance to Park Place: 2.9 miles

Airbnb and VRBO

There are many great rental options in Traverse City through Airbnb. Rent a room, condo, or a whole house for the same price as a hotel room. If you are bringing a group of colleagues, this is a great cost effective option.

Hotel Indigo

263 West Grandview Parkway

Traverse City, MI 49684

Phone: 231-932-0500

Discounted room rates for Lilly participants, check back soon for rate and group code.


Distance to Park Place: 0.6 miles

Other Hotels in the Area


Holiday Inn Resort West Bay Beach

615 E Front Street (0.6 miles away)

Bayshore Resort
833 East Front Street (0.9 miles away)

Best Western Plus
305 Munson Ave (US-31) (1.8 miles away)

Country Inn & Suites by Radisson
420 Munson Ave (2 miles away)

Hampton Inn
1000 US 31 N (3.5 miles away)

Grand Beach Resort Hotel
1683 US 31 N (4 miles away)

GrandStay Hotel & Suites
1614 US 31 North (4.2 miles away)



Park Place: The hotel offers free parking for all hotel guests


Parking Garage: The Larry C. Hardy Parking Garage is conveniently located across the street from the hotel (303 East State Street).

Rates: $1.00 per hour, daily maximum of $10.00.


Street Parking: Parking meters line the streets downtown and are enforceable Monday through Saturday, 8 a.m. to 6 p.m.

Rates: $1.00 an hour at 30 minute - 4 hour meters, $0.80 an hour for potential 5 - 8 hour meters, and $0.60 for meters > than 8 hours.




Traversecity.com says

Whether that’s window shopping the 150+ boutiques, galleries and cafes of downtown Traverse City, or hiking the glowing Sleeping Bear Dunes National Lakeshore, it’s not hard to get all your steps in northern Michigan. Especially this time of year, when TripAdvisor.com calls us one of America’s Top 10 Fall Foliage Destinations.

Restaurants: Try some of the many amazing downtown restaurants and you'll see it’s no wonder Traverse City was named one of the country’s Top Five Foodie Towns by Bon Appetit.


Wineries and more: Traverse City is home to 40+ wineries, as well as 16 microbreweries, brewpubs and craft brew taprooms and 3 small-batch vodkas and whiskeys distilleries.


Sleeping Bear Dunes: No matter the temperature, the Sleeping Bear Dunes are always a magnificent site to see with miles of sand beach, bluffs that tower 450’ above Lake Michigan, lush forests, clear inland lakes, unique flora and fauna.